GreenWashing 101

We know what your thinking, “I’ve heard these claims before, but are they really true?” You are right, many products on the market claim to be the safest products you can buy. How can you as a consumer differentiate between fact and fiction? It can be very confusing. You are not alone. We found ourselves asking the same questions. With all of the buzz about green products out in the world today, it is difficult to sift through all the information and make the right choice. Many of the products on the market provide incomplete or irrelevant information about the “greenness” of their products; this is called “greenwashing.”

Green-wash (green'wash', -wôsh')

“the act of misleading consumers regarding the environmental practices

of a company or the environmental benefits of a product or service” 

 

We felt it was important to have all of our products independently reviewed by TerraChoice and certified greenwashing free. We back up everything we say because your trust is important to us. As for what all of these green terms mean, we have that covered too. Please read through the FAQ’s where you will find commonly used terms, as well as what they mean to you, your family and the environment we all share.

You can download the complete report on the Six Sins of Greenwashing and discover for yourself how to differentiate fact from fiction. 

 gwman The Six Sins of GreenWashing - TerraChoice Marketing (PDF 1.2 MB)